European retailer reach
clever savings on their sustainability agenda
These days, many retailers and food industries look for packaging solutions that can help them reach their sustainability goals. Learn how we helped a customer do exactly that.
New optimized
Zen™ Selection Platter
Plus Pack helps European retailers identify packaging solutions that support their material and packaging goals. In today’s market, many retailers and food industry companies are looking for packaging with documented recycled content and designs that support recycling.
At product level, packaging can be optimized by increasing recycled content and choosing packaging designed for recycling, where suitable collection, sorting and recycling systems are available.
Recyclable plastics leading to
realization of circularity goals
For one of Plus Pack’s European customers, the solution was to relaunch an existing product and move it from a duo-material solution to a clear rPET mono-material tray. The tray is designed to support sorting and recycling where suitable collection, sorting and recycling systems are available.
With this optimization of our popular Zen™ Selection Platter, we helped the customer meet its packaging design requirements while keeping the popular platter for tapas, ham and cheese or nuts in the assortment.
LAUNCH OF NEW PRODUCT SIZES
meets market needs
Due to the popularity of the Zen™ Selection Platter, Plus Pack launches two new and smaller sizes in the same range and in the same material. The smaller sizes are optimal for small tapas solutions and they come with 3, 5 or 7 compartments. The Zen™ Selection Platter range comes in black and in a clear and more recyclable version.
FIT FOR FUTURE:
- Mono-material
- Aluminium can be recycled multiple times
- Clear material for easy sorting and recycling
- rPET lids – easy to recycle
FIT FOR PURPOSE:
- Available in different sizes for everyone to enjoy social eating
- 3-11 compartments – adjustable depending on your food choice
- Crystal-clear dome lids in two heights
- Heat-sealing possible for longer shelf life
- Temperature range: -40°C to 100°C
“This tray (Zen Selection Platter ½ size) is a good alternative to the standard black trays as it adds a new expression to otherwise similar products. The size and division of the tray is perfect for one-portion tapas boxes, and the small compartments between the sections provide opportunities to determine how the elements should be arranged in the box.”
Henrik Jensen - Head Chef at Smag & Smil
Significant
EPR savings
Finally, and quite important to mention, this material’s optimization delivers EPR savings. An extended producer responsibility (EPR) policy is already launched in France, Sweden, Belgium, Netherlands, and Finland, while more European countries will introduce a recycling fee no later than 31/12-2024.
With this fee in place, the optimized Zen™ Selection Platter delivers a 70% reduction in recycling fee (tray+lid) compared to the product variant in PP Chalk variant. Depending on the market and the size of the recycling fee, this can turn into a considerable amount over time.
LEARN MORE
Case
Optimizing logistical handling
For one of Plus Pack’s European distribution customers, we replaced a container from our popular Ready2Cook® range with a new and optimized variant.
eCatalogue
Zen™
This solution offers optimal food presentation. The clear, slanted lids offer good view of the content even when stacked. The Selection Platter version is optimal for tapas solutions.
Materials
Packaging materials
Finding the right packaging material that fits your need can be a complex task. many criterias should be considered before setteling on a material. Here we will give you an overview.