“Instead of offering one-size-fits-all solutions, we customize products to meet the needs of our customers and their end users. In the design phase, we consider product protection, material use, logistics and end-of-life options. This helps us develop packaging that supports efficient material use and is designed to support sorting and recycling where suitable systems are available. Design plays an important role throughout a product’s life cycle, while the actual recycling outcome also depends on collection, sorting and recycling infrastructure."

“It is all about changing the way we use materials. We all need to promote recycled materials and create more cycles that extends life of materials. By increasing the opportunities for reuse and recycling of packaging solutions, and by prioritizing materials that are easy to identify, sort and recycle at a large scale”

“Danish production companies should consider the potential in increasing circularity in every decision they make, as it has a big impact on the environment, and the climate profile of the solutions and products that are brought to the market. This can be done by integrating design thinking and methods into their company development.”

“This requires more innovation, collaboration and knowledge sharing across industries, sectors and value chains. The good news is, this is a win-win for companies as well as the planet”, says Camilla Haustrup Hermansen.