“Instead of offering ‘one size fits all’ solutions, we customize products to fit the needs of our customers and their end-users and contribute to the reduction of food and waste of materials and resources. Our design approach has made it easier for us to understand which processes the packaging is a part of, and therefore determines the product’s circularity in the design phase through choice of material, and sometimes shape. It is in the design phase that the life cycle of a product is decided”

“It is all about changing the way we use materials. We all need to promote recycled materials and create more cycles that extends life of materials. By increasing the opportunities for reuse and recycling of packaging solutions, and by prioritizing materials that are easy to identify, sort and recycle at a large scale”

“Danish production companies should consider the potential in increasing circularity in every decision they make, as it has a big impact on the environment, and the climate profile of the solutions and products that are brought to the market. This can be done by integrating design thinking and methods into their company development.”

“This requires more innovation, collaboration and knowledge sharing across industries, sectors and value chains. The good news is, this is a win-win for companies as well as the planet”, says Camilla Haustrup Hermansen.