This website uses cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
Consent Selection
Details
  • Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
    • Learn more about this provideropens in a new window
      cf.turnstile.uThis cookie is used to distinguish between humans and bots.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    • Learn more about this provideropens in a new window

      Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness. The provider may use the IP Addresses for ads measurement and ads personalization.

      test_cookieUsed to check if the user's browser supports cookies.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      rc::aThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      rc::cThis cookie is used to distinguish between humans and bots.
      Maximum Storage Duration: SessionType: HTML Local Storage
    • Learn more about this provideropens in a new window
      bcookieUsed in order to detect spam and improve the website's security.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      li_gcStores the user's cookie consent state for the current domain
      Maximum Storage Duration: 180 daysType: HTTP Cookie
    • pi_opt_in# [x3]Identifies if the visitor has deselected any cookies, trackers or other audience targeting tools.
      Maximum Storage Duration: 10 yearsType: HTTP Cookie
    • __cf_bm [x2]This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
    • guest_uuid_essential_0DMQF0000000Agw [x2]Pending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • CookieConsent [x3]Stores the user's cookie consent state for the current domain
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • CookieConsentPolicyStores the user's cookie consent state for the current domain
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      LSKey-c$CookieConsentPolicyDetermines whether the user has accepted the cookie consent box.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • cqcid [x2]Registers whether the user is logged in. This allows the website owner to make parts of the website inaccessible, based on the user's log-in status.
      Maximum Storage Duration: SessionType: HTTP Cookie
  • Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
    • Learn more about this provideropens in a new window
      lidcRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
  • Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
    • Learn more about this provideropens in a new window
      c.gifCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.
      Maximum Storage Duration: SessionType: Pixel Tracker
      _clsk [x4]Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      Maximum Storage Duration: SessionType: HTTP Cookie
      _clckCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      _cltkRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      Maximum Storage Duration: SessionType: HTML Local Storage
    • Learn more about this provideropens in a new window
      mf_initialDomQueueRegisters data on visitors' website-behaviour. This is used for internal analysis and website optimization.
      Maximum Storage Duration: SessionType: HTML Local Storage
      mf_transmitQueueCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.
      Maximum Storage Duration: SessionType: HTML Local Storage
    • Learn more about this provideropens in a new window
      SNS [x2]Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.
      Maximum Storage Duration: SessionType: HTTP Cookie
    • sn_global_countdown_last_reset_timestamp [x2]Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the website.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    • gtmBrowserId [x2]This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    • FPAUAssigns a specific ID to the visitor. This allows the website to determine the number of specific user-visits for analysis and statistics.
      Maximum Storage Duration: 3 monthsType: HTTP Cookie
      FPGSIDRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      FPIDRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      Maximum Storage Duration: 400 daysType: HTTP Cookie
      FPLCRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
    • GuestCartSessionId_0ZEQF0000007OYfProvides a unique ID for a guest user's cart session.
      Maximum Storage Duration: 7 daysType: HTTP Cookie
    • _gaRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
  • Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
    • Learn more about this provideropens in a new window
      MR [x2]Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
      Maximum Storage Duration: 7 daysType: HTTP Cookie
      MUID [x2]Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      SRM_BTracks the user’s interaction with the website’s search-bar-function. This data can be used to present the user with relevant products or services.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      ANONCHKRegisters data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      SMRegisters a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
      Maximum Storage Duration: SessionType: HTTP Cookie
      _uetsidCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      _uetvidUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • Learn more about this provideropens in a new window
      mf_#Collects data of the user's navigation and interaction on the website in order to personalise the purchasing experience.
      Maximum Storage Duration: 3 monthsType: HTTP Cookie
    • Learn more about this provideropens in a new window
      uuidThis cookie is used to optimize ad relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange.
      Maximum Storage Duration: 13 monthsType: HTTP Cookie
    • Learn more about this provideropens in a new window
      _sn_a [x2]Implements pop-up advertisement on the website.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      _sn_m [x2]Implements pop-up advertisement on the website.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      _sn_n [x2]Implements pop-up advertisement on the website.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • _uetsid [x2]Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _uetsid_exp [x2]Contains the expiry-date for the cookie with corresponding name.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _uetvid [x2]Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _uetvid_exp [x2]Contains the expiry-date for the cookie with corresponding name.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    • pardot [x2]Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.
      Maximum Storage Duration: SessionType: HTTP Cookie
    • visitor_id# [x3]Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.
      Maximum Storage Duration: 10 yearsType: HTTP Cookie
    • lpv#Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      visitor_id#-hashThe visitor hash cookie contains the account ID and stores a unique hash.
      Maximum Storage Duration: SessionType: HTTP Cookie
    • _ga_#Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
      _/set_cookieUsed by server-side Google Tag Manager to set or update cookies required for analytics or marketing tags.
      Maximum Storage Duration: SessionType: Pixel Tracker
  • Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
Cookie declaration last updated on 9/25/26 by Cookiebot
[#IABV2_TITLE#]
[#IABV2_BODY_INTRO#]
[#IABV2_BODY_LEGITIMATE_INTEREST_INTRO#]
[#IABV2_BODY_PREFERENCE_INTRO#]
[#IABV2_BODY_PURPOSES_INTRO#]
[#IABV2_BODY_PURPOSES#]
[#IABV2_BODY_FEATURES_INTRO#]
[#IABV2_BODY_FEATURES#]
[#IABV2_BODY_PARTNERS_INTRO#]
[#IABV2_BODY_PARTNERS#]
About
Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Please state your consent ID and date when you contact us regarding your consent.
Skip to Main

New circularity score

by Ellen MacArthur Foundation

We're delighted to achieve our third Circulytics score using the Ellen MacArthur Foundation's framework, the leading circularity measurement tool.

circularity score by

Ellen MacArthur Foundation

We are pleased to have received our third circularity score with the help of Ellen MacArthur Foundation’s Circulytics framework, which is the most comprehensive circularity measurement tool available. And it is free. By using company-level data and applying insights and analysis from the Foundation, the score highlights both our company strengths and areas for improvement.

In 8 out of the 11 theme-level categories, where sufficient data was available to create a benchmark, Plus Pack scores above Industry benchmarks. These are Strategy and planning, Innovation, People and Skills, Operations, External engagement, Products and Materials, Services and Energy.

“Plus Pack scores above Industry benchmarks, which is a very satisfying result and a recognition of the hard work we are doing daily to achieve our vision of transforming the food packaging industry to circularity. We are not there yet, but we are well underway and will continue our efforts.”


Camilla Haustrup Hermansen - Deputy CEO, Director of Business Development

What is

Circulytics?

Circulytics supports a company’s transition towards the circular economy, regardless of industry, complexity, and size. Going beyond assessing products and material flows, this free company-level measuring tool reveals the extent to which a company has achieved circularity across its entire operations.

Globally, over 1250 businesses have signed up to complete a Circulytics assessment. More and more businesses are recognising that the circular economy can help build long-term growth and tackle global challenges such as climate change and pollution – but to have real impact, they need to know how they are performing.

Going

forward

The Circulytics scorecard gives an overview of a company’s progress on the journey towards circular economy, but way of two overarching categories “Enablers” and “Outcomes”. Essentially, the theme level scores help prioritise activities. We will soon launch a new and updated Circular Packaging School, which will focus on Circularity and Carbon Emissions, which is mandatory for all employees to participate in and is also offered to our business partners.

Our vision is to transform the food packaging industry to circularity. So we will continue our efforts across our company and hope to inspire others to follow.

Interested

in reading more?

Read more about the circularity score and how you can measure your transition to circularity

LEARN MORE

Circularity

Why is recycling so important?

To transform the food packaging industry from a linear to a circular economy, recycling is inevitable, to solve the issue on a global matter.

/circularity

Materials

Find the right packaging material

To transform the food packaging industry from a linear to a circular economy, recycling is inevitable, to solve the issue on a global matter.

/materials

Partnerships

Collaborating to change tomorrow

We involve ourselves in domestic aswell as international partnerships and collaborations to push for the green transition within the packaging industry

/partnerships
Need Help?